Goyard Launches New Bannière Personalization Style

CATEGORIES:Other Brands

THERE’S NOW A NEW WAY TO MAKE YOUR GOYARD BAG UNIQUELY YOURS

For many Goyard shoppers, the bags themselves are only part of the brand’s tremendous draw—they’re a canvas to create something unique. Because Goyard offers such detailed and wide-ranging personalization services, clients can have almost anything hand-painted onto their new bag or trunk that they can imagine. The brand offers a starting point with a few standard monogram styles, and now it’s adding a new one to the lineup: Goyard Bannière Millesime Marquage.

“Bannière” literally means “banner” in French, and as you can see, that refers a a three-stripe ribbon that can now unfurl down the front of your Goyard St. Louis Tote, among others—it’s available on trunks and small leather goods, in addition to handbags, and comes in broad color choices.

We don’t have specific pricing for this new personalization style, but based on comments from our PurseForum, it’s more expensive than the existing standard stripes and letters. And that makes sense—creating the sense of movement that Bannière has is more difficult and labor-intensive than creating straight lines, and the overall design is also quite large.

Goyard has launched this design with the Bannière Marquage US Tour, which might be coming to a boutique or department store near you and allows shoppers to meet the artisans. If the tour has already been to your city or you’re outside the US, you can still request Bannière personalization through your boutique.

Personally, I love the playful, lighthearted feel of the waving ribbon pattern. Let us know how you feel about it in the comments!

Tags: Goyard New LAUNCHES Style BANNIERE Personalization

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BURBERRY LAUNCHES A SCARF BAR, AND UPGRADES ITS PONCHOS AND TRENCH COAT LINES

CATEGORIES:Other Brands

The Burberry Scarf Ba_001
In the world of fashion nothing spells British more aptly than Burberry. More so for its mono-tones that are strikingly elegant than anything else. This week will see the brand jump out of its traditional wagon and embracing some changes that are both new and a colourful uplift for Britain’s favourite fashion label. Celebrating Burberry scarves is The Burberry Scarf Bar – in-store and online – which will offer a range of lightweight and classic cashmere scarves including the iconic heritage shades such as camel, stone, charcoal, navy and parade red. The scarves are exemplary pieces of craftsmanship, weaved in a 200-year old mill in Elgin and another mill in Ayr, both in Scotland. The collection will feature more than 30 colours. To keep up with the times, the brand has also introduced a personalized responsive marketing campaign where a server will help you navigate through the site, keeping in mind your location, the weather there and personal choices. As also is typical of Burberry, the scarves can be monogrammed – more than 30 shades, up to three letters and available in two font sizes. The launch has been colourfully explained in a video ad. The Autumn/Winter 2015 collection has also updated the Burberry Poncho range with the addition of classic checks, prints and block colours.

As well as the Scarf Bar, Burberry has also – for the first time in its long history – introduced two new colours to its trench coat line. The Heritage Trench Coat Collection will now feature navy and parade red in addition to its honey, stone, and black palettes. The revolutionary British trench coat is keeping up with the times, without washing away its sturdy roots of tradition.
The Burberry Scarf Bar - Lightweight Cashmere Scarves

Tags: scarf Burberry LAUNCHES

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